I have been watching ShopLC for years and noticed when they have sales they are not sales at all. The sales prices are the normal prices they sell their jewelry for and also, if there is a good price its usually a junk item. These people use hard selling tactics sprinkled with lies. Caveat Emptor, Buyer beware. While some items are reasonable, they have been selling high dollar gemstones and jewelry and forgot their Low cost prices...and give us honest reasonable retail prices not the inflated ones they use