First of all I would like to say that I never get scammed as I usually review *everyone* before I commit to a purchase. On this occasion however, I was completely duped, I shamefully admit. I read a "story" from a supposed mom of 2 from london quoting bbc reviews etc with what looked like legitimate feedback at the time. I was also on my lunchbreak and decided to go for the plunge as "she" even suggested using a promo code for a discount on both DazzleSmile and TotalWhite's free trial websites. After pouring over the DazzleWhite's page for the small print and not seeing anything obviously fraudulent/dubious, I signed up quickly with 5 minutes left on my break. On the final payment page I saw 11.90 was deducted for s+h instead of the advertised proce (there was no mention that the fee was different for the UK, which I did find unusual when I clicked on the final confirmation button). That was clue #1. I then clicked back 2 pages, only to see some small print all the way at the top saying that I would be automatically added to some "elite" club. Clue #2. Clue #3 was when I searched for the London lady's name and came across her exact story under someone else's name! Alarm bells started flashing and so I decided to do a quick search about DazzleSmile and lo and behold I found all these complaints against them. I immediately logged into their online chat facility and proceeded to cancel the order only to be told I will be charged $87 which will be refunded provided they get back the package within the 14 days! This I expected as I had read that this is what they told everyone. Sadly, there seems no way out of this and I have learned my lesson the hard way. I just hope that this complaint along with the others will not fall on deaf ears