I received a response from a "concerned neighbor" in response to a lost pet post on Craigslist. The respondant asked if I had checked the shelter recently, and said they may have a lead for me. Naturally that got my hopes up that someone had found my cat, who has been lost for over 3 weeks in sub-zero temperatures. I responded that I had contacted the shelter and they were to call me if any cats matching my cat were found or turned in. What I got in response was an ad for Pet Amber Alert. I cannot tell you how angry I was to have received some sort of hope about my momma kitty only to have it turn in to an ad for a service that probably has no better chance of working than an ad in the newspaper or flyers around the neighborhood. It's perfectly legal to market this way, of course, but is it ethical? Not in my opinion. Not by starting out the conversation with "I may have a lead for you..." It's no different than selling thousands of dollars worth of water softeners to elderly people who don't realize they don't need them. Simply Offensive.