I buy Boars Head liverwurst occasionally from a private retail Store while Im in that neighborhood 3 times a week. When I bring it home it doesnt always look the same as when I buy it from other places but Im charged for Boars Head Brand.I always ask specifically for it by name but I find it strange how whenever the boss waits on me they have it but when I get a associate that works for him they reply we are out of it and do I want the house brand. I thought to myself a few times that this was a bit strange but maybe it was me. I try to see over the counter what brand the boss gets me but its difficult to see. I was there two days ago and bought it home and it didnt look like the kind of quality I expected to see like when I purchase it elsewhere. Thought I would reach out to you after all you explain this on some of the commercials on tv. Thank you