Watch dog groups complained on the sugar content on several cereals...and honey smacks were listed as one of the sweetest so Kellogg removed the sugar...and removed several customers also. Same goes for new recipes for butterfinger candy bars, other cereals &;;;;;;;;;;;;;;;;;;;;;; cookies. I eat a well balanced nutritional diet...AND I AM OLD ENOUGH TO CHOOSE MY OWN FOODS & SNACKS! If others don't want the sugar...DON'T FRIGGIN BUY IT BUT STOP MESSING WITH PRODUCTS I GREW UP WITH & ENJOY. You ruined Honey Smacks cereal.