You can't use the product as intended! It only twists up so far before it won't go any further meaning that you can't use a big chunk of the product! Also once you get to the end the product starts to break off so again you can't use it as intended. When i'm paying for a premium product I expect to be able to use that product as intended and not to lose a lot of it to my floor or it getting stuck in the packaging. I love these products but I do continually have problems with the package making the product unusable!