I bought an expenssive watch at Osterman's Jewelers at the Castleton Square Mall in Indianapolis, IN. At the time of purchase I bought a lifetime free battery replacement warranty and was told as long as I owned the watch I would get a free battery replacement. I need a new battery for the watch and took it to the store. They had me call their consumer services department. They say I must pay $70 for a service fee. They say the battery replacement is "free," but since they have to send it out I have to pay the service fee--some free battery replacement. Of course, this was never mentioned at the time of purchase. Osterman's deliberately misrepresents their "lifetime free battery replacement."