I am a regular Irving Oil customer so I thought I would take advantage of their "Irving Rewards" program. I began to fill out the online form until I noticed they wanted my birth date. Why they feel justified in asking my birth date so I can save a dime on a gallon of gas is beyond me. I don't like giving people my cell phone number let alone my birth date. The next thing you know they will be asking for my mother's maiden name and my SSN. Needless to say, I didn't complete the form. I'll stick with the Sunoco station that's a little closer to my house. User's recommendation: Don't sign up for Irving Rewards. They don't need the information they are requesting to give you a discount on gas.