This was an exchange with Serta for previous regular mattress purchase that was too firm. Value of the CF 3000 is $1799. and instead of Plush, it's Firm +. Can not return it since I signed their policy. They stated that it will contour to my body in due time, or I can purchase a topper. This is truly the worst mattress that I have ever had. I can't wait to get out of bed in the morning because I awaken at night with my circulation cut off in my arms, my back hurting and my shoulders in pain. User's recommendation: If you don't sleep well on a hard floor, this mattress isn't for you.