I thought I was dealing with an agent of the venue. Stupid me. I paid over $600 for tickets that cost $75 at the box office when I bought them. And today, the day before the concert, I can still buy tickets at very cheap prices. So it is not as if there’s a shortage of tickets and this was a market clearing price. Scalpers provide a legitimate function in those cases. This company doesn’t. Indeed this is likely the reason that the actual ticket is available only the day before the concert. You don’t know you have been had until to late in the game. Although I plan to raise this type of conduct with the state attorney general and the FTC, I suspect that the better course is to try to persuade the venue not to make pre-release sales to this company. The other option is to commission a survey using facsimile’s of the website in an effort to establish how a “reasonable consumer” in these circumstances would have interpreted the site, etc. If you could establish “reasonable” consumers would not have appreciated the context in which they were purchasing, then maybe an AG or the FTC might take some discovery. That could be interesting.