They are using stories of kidnapping and abuse towards kids to sell children's products. Over half of the items listed in the toys section have stories used as copy with the items, and they include violence, hints at abuse, death, kidnapping, killing of family pets, and more. You can see details and actual links here: http://sunshineandsippycups.com/2011/11/outraged-join-me-in-boycotting-dailysteals-com-abuse-of-kids-in-toy-ads-is-not-ok/ I'm absolutely horrified to see this going on. It feels gross, and it's almost scary.