TV ad of child being chased by mother who wants her to eat the dinner she has prepared for her. The stubborn child refuses in a sassy way disrespecting her parent! Then the angelic music accompanies the child eating the Kraft cheese so all is well! The bratty child has gotten her way! The parent has been reduced in authority and is now the child's peer. Certainly sends a very sad message to parents who must abide by the demands of their children? Kraft should remove this ad ASAP!