Imediately under the S&;;;;;;;;;;;;;;;;;;;;;;;;S logo on their weekly flyer printed in tiny letters it says ot buried in ot on page 1 in small print" Sale prices with your Stop&Shop card only." I purchased a "SALE" item and was charged full price....conveniently I wasn't asked for my card. Fortunately I had only one item, Had I had many more it would have been buried in my purchase total. A card requirement should appear in the sale items description because if the item were on another page you wouldn't know about the scam.