Theres always been Fred Meyer cards but it has never been something a person needed to get a decent price at the store. Not anymore. I went to buy a pack of underwear and shoes. I was sticker shocked when I got to the register and the underwear was $22 and the shoes shoes were now $70. The lady told me I needed your card to get a reduced price. I put my items down and went across the street. I got that same pack of underwear at Target for $10.89. You guys are jacking up the price to reduce it. User's recommendation: Shop somewhere else. They’re raising the price to make you think you’re getting a deal.