I am extremely disappointed and disheartened Hallmark has decided to add LGBTQ content and characters to its movies and commercials. While I understand complaints have been received both in favor of, and against this change, this decision does not reflect the values and desires of the vast majority of those who have chosen the Hallmark channel over the past few years specifically because of the content of its beloved movies. While Hallmark may receive some new pleased customers, it will lose others who do not appreciate or welcome the change. Is adding LGBTQ content and characters what Hallmark really wants to do and represent? This is one of the very things, along with foul language, violence, sexual scenes, etc. that Hallmark has refused to air over the years that has made it a favorite of conservative, Christians and others. Does Hallmark really want to disenfranchise these audiences to pursue another agenda and/or audience? Is it a social agenda? A financial agenda? Something else? I do not appreciate, welcome or support the changes! I hope Hallmark will reverse course to reinstate and maintain the values and priorities it once held strong, and for which it received praise.