Advertisement on both sides of lasagna. Was put in refrigerator to thaw prior to baking which I did not need until the next day. Upon taking the lasagna out of the package, it had been upside down and was leaking juice. Found baking information on small square on side of box. Front of box and back side of box are both the same. Would be nice if they could/would change advertisement and at least add FRONT or BACK so you could see how to set it in the refrigerator and/or the freezer and no more screw-ups. WILL unlikely never be done though. By the way, this was the large 12 serve portion costing $12.00 w/tax. User's recommendation: Do not let anyone put the lasagna in your trunk sideways...ends up all at one end of the container.