Essentially Price Gouging of tourists. I am a Shell customer by preference my home station is on River Valley drive in Grand Bay Westfield NB Canada. I also own a Large 400hp Diesel Motor home. I am now considering boycotting all Shell stations except my home station (Good People). This owner on Vineland Ave should not be allowed the privilege of selling your product. They are independent, and do not care what message they send about your product. They have been using the same business practice for a long time. Check the comments on **Google Maps! (Shell Market 8788 Vineland Ave Fl 32821)**The news outlets in Orlando have tried to address the issue. The owners rely on a sign out front that has the posted price to make it legal. However, many people, like me, see a Shell station and not much else, pull in and essentially get fleeced under your SHELL sign. If you folks do not care about your reputation or the business practices of those that sell under your name then I can only assume that you are part of the problem and are not the company I thought you were. As a result, I will avoid shell in the future except for my home station as stated. The photos and proof on Google Maps speak for themselves so there is no point adding more here. If you need more info contact me.