When you see your boss tell the distributor whatever doesn't sell freeze it and we will sell it next month. That is somerhing hes done many times .. if the company looked at purchases of the cod coming in and what was sold they would find out the truth if they call halperns im sure they will cover for David Ventura . account manager for halperns Darryl Reed would know as hes been instructed to do this many times .. when they were long on product after an ad the public are refrozen fish !!!! this isn't a story its a fact !!!