Food does not belong in political social issues of the day. I will not buy your brand of cereal any longer. Your view goes against science, you are born male or female, that simple. Your view goes against God and both old and new testament direction to us. What's next, looting, burning, prostitution, drive by shootings month? I don't see you have an ad campaign for God and values, that is what the large majority of Americans believe in. So extremely disappointed in seeing another corporation try go go woke. That is something that is extremely harmful and divisive to the USA.