I recently purchased a case of Aquafina bottled water. The plastic containers were so flimsy that not one of the waters would stand up, without falling over.. I'm unsure as to why Pepsi has mastered the art of sodas in plastic containers being able to stand, but their waters will not. Plus, if you're going to continue charging high dollar for bottled water, then the product should be comparable to the price you are charging the consumer. It's not just about the product inside, it's the whole package..