Everytime I turn on the TV there is a Life Insurance advert showing and these adverts run non stop throughoutshows on all commercial channels all day long. Its cold, cruel and sick to allow this when people are really struggling mentally at this time. We watch TV to escape not to be tortured! Every time I see one of these ads I change channels. They do nothing for your viewership. Commercial TV use to be good, now most of my viewing goes to stations without adverts and this just makes it more so. Please stop showing these awful ads.