My account was upgraded when my sons decided to watch on separate screens. All they needed to do was press continue to upgrade the account I started. No one from Netflix asked me if I wanted to upgrade my account. Netflix just automatically deducted the upgraded account price from my direct debit then sent me an email to say that at my request I was now on the premium level. Very upset with Netflix for not getting the account holders permission(my permission). You should send an email asking me if I want to go to premium and if you do not hear back from me, assume I do not want the upgrade!!! Very unethical. Will be moving to another provider. Will be informing all my friends of Netflix's unethical behaviour and that they should not trust Netflix.