I have never seen a more obnoxious way to advertise a substandard product. It insults the viewers intelligence by asking them to pay for a product they are already paying for and be subjected to even more advertisements. I so hope that it fails so copycat networks don't try the same nonsense. This is going to be the tipping point with many consumers. Just like the old saying "Pigs get fat, hogs get slaughtered." Will apply. When satellite and cable providers figure out they are making a little money in advertising but advertising their own demise, it will cease. And if it doesn't, maybe everyone will just quit and go back to doing things outside and enjoying life first person. Here's to your failure and our gain.