I cannot consume anything with red 40 in it and after research I found I can no longer have many of your products as a result. I'm forced to try other brands - which is fine with me. But I am fed up with having to avoid my favorite junk foods because they nearly literally all carry this freaking toxic crushed cockroach powder in them that causes my eyesight to shut down for nearly a full week and I DRIVE for a living. User's recommendation: Tell Lays you don't CARE what color something is, you want Red 40 GONE!!!!