Amplify ETFs website is very messed up and even if you want to understand what they are about you won't understand anyway. At least it takes more time that it has to. Christian Magoon is its founder and CEO, that's what I found and I have a question: is he the only person who manages the whole company or there are also other people who stand behind it? If yes, then why is there nothing said about them? Are they ok with that? By the way, none of the links on the Headlines page works. Is it supposed to be that way? If yes, it's strange then. Why would I believe this crap? Looks cheap. No one will go and google these headlines, that's stupid.