Went for my weekly shopping and saw your "New" item - Fully Cooked Original Bacon. 100% real bacon". Are you kidding me! Tried it ! Nothing like the picture. But okay - pictures can be a "little exaggerated". Was I in for a surprise! I don't know what I was thinking! Here is a new product from a very reputable company so why would I not purchase it. Shame on you! It tasted mostly like chewable cardboard with a hint of bacon flavor. User's recommendation: leave this product on the shelves where it belongs. Nothing like bacon!