I have been a consumer of Ritz crackers for over 70 years, I grew up on Ritz crackers. I have come to the conclusion that I have put up with smaller packaging, higher prices but I cannot put up with poor quality. There is no way to eat a Ritz cracker in this day and time, without it crumbling in your hands! This was never the case in former year. And so I am writing this complaint to let you know that after all these years I am through, totally through with Ritz crackers! The sad part is I have three boxes currently in my pantry that I bought on sale. I will be giving those boxes away and switching over to Townhouse! Something I would have never done in all these years but I have had it with Ritz.