CBS and the NCAA scheduled the second round game between Illinois and Loyola at 11:15 Central Time. Many fans of both schools are in church on Sundays and are at services often until noon. Syracuse and West Virginia play later. They are Eastern Time Zone Teams and the game starts after noon in the East. You just lost about a 1/3 of your audience for the first half. I only wish it was on another network so that I would not have to patronize your advertisers. I have church commitments and have been an Illinois fan for nearly 70 years. Get your heads out of your *** Also, turn down the crowd microphones as I can't hear the announcers. (That would be fine if it was *** Vitale as I mute him and listen to a radio broadcast.) User's recommendation: Think about your prime audience and their time zones.