These used to be standard when it came to party crackers. Today, people look elsewhere because the quality has reached a point where you'd be embarrassed to present them to friends and family. If they don't crumble in the sleeve, don't worry, they will as soon as you try and spread anything on them. Mondelez International is not the right fit for this product line. They need to sell the brand to a company that cares about quality!!! User's recommendation: Private Label Crackers are of better quality than Ritz Brand.