There is an obvious dimenishment of quality of Cheetos in the family size bag of Cheetos compared to the smaller size bag of Cheetos. That is, the Cheetos in the larger bag are much more bland than those in the lesser size bag. It appears that Frito Lay would rather save a couple of bucks by putting the same amount of cheese flavoring in the larger bag that they are putting in the smaller size bag, as opposed to supplying a standard product regardless the size of the bag. User's recommendation: Don’t buy family size bag of Cheetos.