Due to the terrible ads by Tide butchering classical music with *** voice actors that can't sing, I have been boycotting both Tide and Pandora. I was ok with ignoring/muting them until the latest one which actually attacks would-be buyers by insulting the fact that many have called these awful ads out and threatened to do what I am already doing and boycotting. I switched to a laundry detergent called Persil, which I now highly recommend as our laundry has never smelled more clean and fresh as it now does. You will not want to use any other laundry soap than Persil if you give it a shot. I miss programmable radio stations from Pandora, but I will not be pigeon-holed into paying for premium service to avoid these terrible ads, which I feel is a deliberate strategy by Pandora. Once again, that's Persil. You won't need to use nearly as much as you do with Tide. It just smells clean and fresh. You won't have to worry about smelling like perfume or flowers to cover up the soap's ineffectiveness like you do with Tide. Once again, that's Persil.