The logo, purchased from Condé Nast, should be changed, in my honest opinion. The name, too. What kinds of social justice are being avoided by profiting from such an image and a name? The marketing seems to be benefiting from a close proximity to Native American Spirit. The tobacco is good; a little dry; but perhaps that is the desert? I am not sure about the cadmium. When they moved the company from Santa Fe, New Mexico to Oxford, North Carolina, what happened? User's recommendation: Advocate for a logo change.