What has happened to the taste of Oscar Mayer Bacon? We have been purchasing Oscar Mayer Bacon for over 60 years and have noticed the change in flavor and more toughness in the Bacon. Thinking it was us that changed, continued to purchase. As of today, we will no longer purchase Oscar Mayer Bacon. We have giving up hoping it would go back to the flavorful bacon it once was. it used to be User's recommendation: Do not purchase it is not the same deliciousness it was years ago.