You are showing an advert that is promoting the use of suger by smothering a child's food with it. 1. Promoting sugar when 67% of men and 60% of women are overweight or obese- and doing so using children- is morally reprehensible. 2. Nowhere during the advertisement does it make clear this product is liquid sugar. This is misleading. It should be made clear this is 100% sugar and not a 'yummy' calorie free sweetened syrup.