I got an online coupon and put the items in my basket. When I got to the end to pay for my dress pants, I looked to see where I could insert my coupon code. I searched several locations, there was no place to insert the code, and found out that the coupon isn't acceptable for regular items. The amount is already taken off sale items. Sale items are already discounted. The dress pants arent on sale, and are too expensive to pay the regular price. North style never puts popular items on sale. What a gyp, why lead customers on, only not to accept online coupons? User's recommendation: Don’t try to use an online coupon or even on that they send to you as a first time customer.