Im 74, and had graham crackers in various forms: iced (frosted), soaked in milk, as smores, buttered, and other ways Ive forgotten. I recently bought some for the first time since you changed the recipe, and found soft (many were broken), light, and tasteless crackers nothing like the old ones. The only thing that was the same was the color of the box. If this was done to appease the anti-anything and everything that tastes good crowd, change back and let them buy something else. I guarantee there are more of us to lose as customers than there are of them to gain. User's recommendation: Don’t buy these expecting the Graham’s of the past.