Belvita does everything to convey the idea that it is a "healthy" bar. Actually it has 22% ,,of your sugar DV, 220mg sodium, only 10% of some of your B vitamins, and No other vitamins,.no vit, D or calcium, and 36g carbs, 8g fat and just 2g of fiber. They advertise "4 hrs Nutritious energy" but in small print add WITH ADDED DAIRY AND FRUIT. They're ok if you want a cookie, but expensive for what they really are. All in all DECEPTIVE.