Hello, I always buy ribena for myself and husband but we have noticed it doesn't taste very nice the one that ment th be normal not low sugar one, when looking on packaging from and old bottle and a new one we bought we can see why 1/2 the amount of sugar is in it now. Which spoils the taste so would be buying anymore. Taste is false sweeter after taste. Why have you educed it so much? I'm sure I'm not alone with what I think. Photo I have provided is of bottles. Perhaps you need to lower sugars slightly but you have do this too much, we have in pass tried low sugar one but we didn't like it at all! Look forward to hearing back Mrs Speke