Simply Electronics is, a leading online electronic goods retailer based in Hong Kong. They acknowledge they have had service issues, and have put resources in place to resolve them. They have made a commitment to a monitored Proof of Quality initiative to verify their standards and to add new levels of reassurance to consumers. This has resulted in the swift resolution of cases that have to date utilised the new resources. The cases reported thus far have been an extremely small percentage of the overall customer number and any customer with concerns about the company is urged to use the resources now available. Please go to the Simply Electronics website - http://www.simplyelectronics.net/ and click on the Proof of Quality seal in Security section for more details.