For the residents of UK, the name of the company Phruit Limited does bring up memories and not good memories mind you. Two years ago Phruit Limited was found and proven to be guilty of so many direct marketing violations that their memory was forever tarnished. Direct Marketing Association had set down some rules regarding direct marketing so as to ensure that it was fair to one and all. But Phruit Limited went right ahead and grossly violated the guidelines set down by the DMA. In the year 2010, Phruit Limited practiced what is known as “sugging”.This means that they leaked out private information of customers and then sold it to product selling companies. So how did Phruit Limited manage to fool customers? Well when agents of Phruit Limited made calls to customers they stated that they were conducting research surveys and thus customers were more ready to give out their private data to them. Once this confidential information was acquired Phruit played dirty and sold it to a number of product selling companies. Now customers began to receive calls from a number of companies selling similar products and services they were greatly confused. They wondered how such companies were calling them when they had opted for TPS registration and their numbers were a part of the Do Not Call list. And this suspicion lead to a customer filing a complaint with the DMA, soon investigations were conducted and it was revealed that Phruit was the culprit.Phruit was found to be guilty of violating the following three DMC guidelines: 21.18 and 21.20 on TPS compliance and data cleansing 3.11 under which Phruit has a responsibility for compliance by suppliers 3.18 on “sugging” or carrying out sales and marketing under the disguise of research And Phruit Limited could in no way defend themselves or prove their innocence because they were guilty all the way. Their membership was taken away from them and the DMA stated that they would be considered for brand new membership only if they could prove their innocence. Once their unethical and illegal practices were made public they lost their ground in the UK and apparently faded away. They could no longer continue with business as they came to be regarded as untrustworthy. However, this was only temporary. While they went underground, they carefully and cleverly planned their comeback. They may have given up on the UK but they quickly switched bases to South Africa and acquired a new name Coracall to begin the entire chain of deception all over again. But what links Coracall to Phruit? How can we say that the two are limited? Well although Coracall maybe operating from a call center in KwaZulu Natal located in South Africa, they are owned by the British company Assured Capital Holdings. They have just changed their location from one continent to another but their management is still the same. The services that Coracall is offering bear an uncanny resemblance to those that were being offered by Phruit Limited and hence individuals have already become suspicious. Now agents from Coracall may try their very best to convince customers but one must not fall into their trap so easily. If you’re already receiving calls from Coracall or when you do, immediately raise your voice against their unfair marketing practices and violation of privacy. They can be contacted at the following address: Barnby House, Barnby Gate, Newark, Nottinghamshire, NG24 1PZ. Or they can be called up at [protected] Or you may also contact Phruit at this address: The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone: [protected] Emily Edison is an active campaigner against companies like Phruit Limited that indulge in unethical marketing practices. She sees it as her duty to inform customers about how Phruit has remerged as Coracall to fool customers once again.