What the heck, Pall Mall? I've enjoyed your product quality with total satisfaction for years. But I just bought this pack today, and was about to smoke my 3rd cigarette of the 20, when for the SECOND time, (it happened with the 1st as well), I barely grasped the cigarette with no abnormal force or grip, when the wrapper gave way and fwoosh: the entire filter came popping out. Normally I'd not complain about something so petty, stick it back in and smoke it as in- but without compression the fibers of the filter expand its diameter just enough to make it impossible to easily slide into the existing wrapper opening. And I mean, once is a fluke, but 2 out of 3? 🤷🏼‍♀️ C'mon guys! -Concerned loyal customer