Well... They lie. Never by white diamonds from that site, they won't even tell you what color and clarity they are, guess why, cause 98% of diamonds they have are garbage, they literally pay pennies for them and selling them to you for hundreds of dollars assuring you that's a hell of a deal ! Believe me I'm in the jewelry industry and know it all! BTW not only jtv does that there are ton of companies out there that will tell you anything to sell. If u can't afford nice diamond jewelry try natural african white zircon or moissanite, man they sparkle !!!