I have been buying the Christmas Brand for their Quality and now that you have changed to microfiber, I can no longer be a customer.. the sheets stick to your pjs and make turning over impossible! The towels just push the water around on the counter instead of absorbing the water... Why would you want to taint your great reputation with using 100% polyester instead of cotton.. must be CHEAPER because the customers are NOT benefiting one bit, by this horrible cheap material.. yes it is soft but if it doesnt perform it is WORTHLESS.. Kellie Self So disappointed in Quality... User's recommendation: Don’t bother purchasing it doesnt perform.