I purchase 40 of these cigarettes daily for my husband and myself ( 20 each ) I've been doin this for a long time from local shop or morrisons store when doing weekly shop ... for last couple days about 4/5 cigarettes from each packet burn away to at least half way down each cigarette ... whilst these are our favourite brand they are far too expensive to be losing some out of each packet .. this has not just been a 1 off and I am seriously considering changing brands for us both so that at least we get a full 20 packet and not 15/16 out of each