In addition to operating its own websites, Toys"R"Us operates not less than three ebay accounts under different names: eToys http://stores.ebay.com/eToys/Policies.html#aboutanchor fao http://stores.ebay.com/fao/Policies.html#aboutanchor Toys"R"Us http://stores.ebay.com/ToysRUs/Policies.html#aboutanchor No doubt there are others. Despite ebay policy forbidding the use of multiple accounts to avoid selling restrictions, there sits Toys"R"Us with its many accounts, competing with itself in more listings for toys than you can count. My guess is that this started when some whiz over at Toys"R"Us noticed a lot of toys being sold right out in the open on ebay. Imagine that, people were buying toys somewhere other than dirty Toys"R"Us stores. One seller ID quickly turned to several. As for ebay, they couldn't keep up so they turned a blind eye. Hundreds of thousands of successful transactions later, sleazy Toys"R"Us reigns supreme in the Toys and Hobbies category on ebay.