I've been a member for a few years and did NOT suddenly get handsomer. For the last few weeks I suddenly get tons of "friend requests" that ZOOSK dumped on me to buy coins to open these "requests". Some are genuine, but ZOOSK also pays some women to tease men into new membership or buying coins. I have no doubt they'll deny it and instead send a long zzzzz legal note that says 0. User's recommendation: Notice how they slowly tease you to buy more, real Catch 22 stuff.