I purchased a carton of 40 FIBER ONE Chocolate Fudge Bars from BJs (not the first time). Being a chocolate lover, I have enjoyed these low calorie bars for years. This carton stated in a bright yellow background that a "new recipe" produced these bars. The new recipe is inferior! Previously, the bars were moist with rich chocolate flavor. This "new recipe" has generated a dry almost flaky bar with less chocolate flavor. Not good! Not tasty! Definitely tastes like a diet product! I will not be buying this product any more. User's recommendation: If you enjoy a rich chocolate flavor, you won't find it in FIBER ONE!